Web Search

The google_search source is designed to retrieve Google Search results (SERPs). This sub-page specifically presents data related to Google Web Search. To explore other result types, read here: Image Search, News Search.

Explore data dictionary for each Web SERP feature, offering a brief description, screenshot, parsed JSON code snippet, and a table defining each parsed field. Navigate through the details using the right-side navigation or scrolling down the page.

Query parameters

Parameter	Description	Default Value
source	Data source. More info.	google_search
domain	Domain localization for Google. The full list of available domains can be found here.	com
query	UTF-encoded keyword.	-
start_page	Starting page number.	1
pages	Number of pages to retrieve.	1
limit	Number of results to retrieve in each page. Note: Our API supports continuous scroll.	10
locale	Accept-Language header value which changes your Google search page web interface language. More info.	-
geo_location	The geographical location that the result should be adapted for. Using this parameter correctly is extremely important to get the right data. For more information, read about our suggested geo_location parameter structures here.	-
user_agent_type	Device type and browser. The full list can be found here.	desktop
render	Enables JavaScript rendering. More info.
callback_url	URL to your callback endpoint. More info.	-
parse	true will return parsed data.	-
context:filter	Setting the value of this param to 0 lets you see results that would otherwise be excluded due to similarity to other results.	1
context: fpstate	Setting the fpstate value to aig will make Google load more apps. This parameter is only useful if used together with the render parameter.	-
context:limit_per_page	If you want to scrape multiple pages with the same IP address, include a JSON array and specify the page numbers using the page key. You must also indicate the number of organic results on each page by adding a limit key. See example.	-
context: nfpr	true will turn off spelling auto-correction	false
context: results_language	Results language. List of supported Google languages can be found here.	-
context:safe_search	Safe search. Set to true to enable it.	false
context: tbm	To-be-matched or tbm parameter. Accepted values are: app, blg, bks, dsc, isch, nws, pts, plcs, rcp, lcl	-
context: tbs	tbs parameter. This parameter is like a container for more obscure google parameters, like limiting/sorting results by date as well as other filters some of which depend on the tbm parameter (e.g. tbs=app_os:1 is only available with tbm value app). More info here.	-

- required parameter

Google Advanced Search Operators

When scraping, you might find it useful to combine Google advanced search operators with your query. It enables you to customize the scope of the search, ensuring that the results are more relevant and focused. Explore these special commands here and here. See an example below.

{
    "source": "google_search",
    "query": "iphone 15 launch inurl:apple",
}

Continuous scroll support

The SERP Scraper API fully supports Google Search continuous scroll. It automatically detects continuous scrolling layouts, efficiently loading the requested organic results without any extra parameters required.

Code examples

In the example below, we make a request to get 2 results pages, from number 11 to number 12 , for search term adidas on google.nl domain. The SERP will be filtered to contain French-language results only.

JSON

{
    "source": "google_search",
    "domain": "nl",
    "query": "adidas",
    "start_page": 11,
    "pages": 2,
    "parse": true,
    "context": [
        {
            "key": "results_language",
            "value": "fr"
        }]
}

cURL

curl --user "user:pass1" 'https://realtime.oxylabs.io/v1/queries' -H "Content-Type: application/json"-d '{"source": "google_search", "domain": "nl", "query": "adidas", "start_page": 11, "pages": 2, "parse": true, "context": [{"key": "results_language", "value": "fr"}]}'

Python

import requests
from pprint import pprint


# Structure payload.
payload = {
    'source': 'google_search',
    'domain': 'nl',
    'query': 'adidas',
    'start_page': 11,
    'pages': 2,
    'context': [
        {'key': 'results_language', 'value': 'fr'},
    ],
}


# Get response.
response = requests.request(
    'POST',
    'https://realtime.oxylabs.io/v1/queries',
    auth=('user', 'pass1'),
    json=payload,
)

# Print prettified response to stdout.
pprint(response.json())

PHP

<?php

$params = [
    'source' => 'google_search',
    'domain' => 'nl',
    'query' => 'adidas',
    'start_page' => 11,
    'pages' => 2,
    'context' => [
        [
        'key' => 'results_language',
        'value' => 'fr'
        ]
    ]
];

$ch = curl_init();

curl_setopt($ch, CURLOPT_URL, "https://realtime.oxylabs.io/v1/queries");
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode($params));
curl_setopt($ch, CURLOPT_POST, 1);
curl_setopt($ch, CURLOPT_USERPWD, "user" . ":" . "pass1");

$headers = [];
$headers[] = "Content-Type: application/json";
curl_setopt($ch, CURLOPT_HTTPHEADER, $headers);

$result = curl_exec($ch);
echo $result;

if (curl_errno($ch)) {
    echo 'Error:' . curl_error($ch);
}
curl_close($ch);

HTTP

https://realtime.oxylabs.io/v1/queries?source=google_search&domain=nl&query=adidas&start_page=11&pages=2&context[0][key]=results_language&context[0][value]=fr&access_token=12345abcde

The example above uses the Realtime integration method. If you would like to use some other integration method in your query (e.g. Push-Pull or Proxy Endpoint), refer to the integration methods section.

Structured data

SERP Scraper API is capable of extracting either an HTML or JSON object that contains Google search results, offering structured data on various elements of the results page.

google_search structured output

{
    "results": [
        {
            "content": {
                "url": "https://www.google.com/search?q=adidas&uule=w+CAIQICINdW5pdGVkIHN0YXRlcw&gl=us&hl=en",
                "page": 1,
                "results": {
                    "pla": {
                        "items": [
                            {
                                "pos": 1,
                                "url": "https://www.adidas.com/us/nmd_r1-primeblue-shoes/GZ9257.html?dfw_tracker=24819-GZ9257-0010",
                                "price": "$150.00",
                                "title": "NMD_R1 Primeblue Shoes Black M 8.5 / W 9.5 - Mens Originals Shoes",
                                "seller": "adidas",
                                "url_image": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcSZALnENHKXERktsOCnUSscRd4v0cSUw9E0XPaZwgyruM0Wuw-MhWcchAVzZRBdS-OP3_167R3jCg&usqp=CAc",
                                "image_data": "iVBORw0KGgoAAAANSUhE...JRU5ErkJggg=="
                            },
                            ...
                            {
                                "pos": 22,
                                "url": "https://www.adidas.com/us/ultraboost-5.0-dna-shoes/GY6452.html?dfw_tracker=24819-GY6452-0006",
                                "price": "$90.00",
                                "title": "Ultraboost 5.0 DNA Shoes Magic Grey 13K - Kids Originals Shoes",
                                "seller": "adidas",
                                "url_image": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcSTCgTZ1im_6ZX9YSCrjQfjVEnTmpmiqqYAHAhXzA9VhJdrokOeOnWsbEOxqA8zPkaos192xPF5ogA&usqp=CAc",
                                "image_data": "iVBORw0KGgoAAAANSUhEU...kJggg=="
                            }
                        ],
                        "pos_overall": 1
                    },
                    "paid": [],
                    "images": {
                        "items": [
                            {
                                "alt": "Image result for adidas",
                                "pos": 1,
                                "url": "/search?q=adidas&gl=us&h...E#imgrc=Dw-CBW17i8BqsM",
                                "source": "https://www.britannica.com/topic/Adidas-AG"
                            },
                            ...
                            {
                                "alt": "Image result for adidas",
                                "pos": 10,
                                "url": "/search?q=adidas&gl=us&hl=en&tbm=isch&sourXRM%252Cvz-MIh...QF6BAhLEAE#imgrc=_oOH_rR4W_-X-M",
                                "source": "https://www.shutterstock.com/search/adidas"
                            }
                        ],
                        "pos_overall": 11
                    },
                    "organic": [
                        {
                            "pos": 1,
                            "url": "https://www.adidas.com/us",
                            "desc": "adidas is about more than sportswear and workout clothes. We partner with the best in the industry to co-create. This way we offer our fans the sporting goods, ...",
                            "title": "adidas Official Website | adidas US",
                            "sitelinks": {
                                "expanded": [
                                    {
                                        "url": "https://www.adidas.com/us/women",
                                        "title": "Women"
                                    },
                                    ...
                                    {
                                        "url": "https://www.adidas.com/us/sale",
                                        "title": "Sale"
                                    }
                                ]
                            },
                            "url_shown": "https://www.adidas.com› ...",
                            "pos_overall": 2
                        },
                        ...
                        {
                            "pos": 5,
                            "url": "https://play.google.com/store/apps/details?id=com.adidas.app&hl=en_US&gl=US",
                            "desc": "YOUR ADIDAS - MORE THAN A SHOPPING APP The home of sport and sneakers, the adidas app puts you closer to the action with access to sneaker drops, ...Size: 115MUpdated: May 3, 2022 Rating: 4.8 · ‎322,391 votes · ‎Free · ‎Android · ‎Sports",
                            "title": "adidas - Apps on Google Play",
                            "url_shown": "https://play.google.com› store › apps › details › id=com....",
                            "pos_overall": 12
                        }
                    ],
                    "twitter": {
                        "pos": 1,
                        "url": "https://twitter.com/adidas",
                        "items": [
                            {
                                "pos": 1,
                                "url": "https://twitter.com/adidas/status/1521901157064531968?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet",
                                "content": "What do you like to listen to most during workouts?",
                                "timeframe": "5 days ago"
                            },
                            ...
                            {
                                "pos": 3,
                                "url": "https://twitter.com/adidas/status/1519345069366652928?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet",
                                "content": "How would you describe your favorite sport to an alien?",
                                "timeframe": "Apr 27, 2022"
                            }
                        ],
                        "title": "",
                        "pos_overall": 7
                    },
                    "knowledge": {
                        "title": "Adidas",
                        "factoids": [
                            {
                                "title": "Customer service chat",
                                "content": "Online Chat"
                            },
                            ...
                            {
                                "title": "Website",
                                "content": "http://www.adidas-group.com/"
                            }
                        ],
                        "profiles": [
                            {
                                "url": "https://www.instagram.com/adidas",
                                "title": "Instagram"
                            },
                            ...
                            {
                                "url": "https://www.youtube.com/user/adidas",
                                "title": "YouTube"
                            }
                        ],
                        "subtitle": "Design company",
                        "description": "Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.",
                        "related_searches": [
                            {
                                "url": "/search?gl=us&hl=en&q=Nike&si=AC1wQDCwN61-ebmuwbQCO5QCrgOvEq5bkWeIzJ5JczItzAKNdbIxoHfFJ8UFY3e1CorwNJXI6gTWniM6aVu3nEoseblyAI-5N39_1F3DTWWABELjIdJa9ZgI_g5n-c9ZUZdzEZeV2VGOkDNPl5DwiBeyifKPveoCnBsiT3wVpKdr52FPqK5rzQSzspA-sjztjVcZy2WfOwFITo5EfSXyZ5AsknO1X-dzXUCOlIIGCvFWqi9OKgK5PaWp7EcXls7n8Ag_L7HC3Pgg2k5FWR631X7Hvi1268shAg%3D%3D&sa=X&ved=2ahUKEwiLlsjE8dH3AhUQkGoFHT2IBUQQxA16BAhdEAU",
                                "title": "Nike"
                            },
                            ...
                            {
                                "url": "/search?gl=us&hl=en&q=Asics&si=AC1wQDDagiMg03ncxeOQZbwVe-CJxRCchC-jr2hCPTxjc9wbgNZ1pCnWqLo_0N5RPhArBCY1qCgzESLe6Y9hB2HKnzquQNjJW9iLV6gQvDXzTwkl6LZHjq2aOuZII0W5uCWjpc0oOVU5JzyOjRUNEYoe_N_KsbL4xn4A0Fl2S4JMYAeaBZmu8jPX8EFVl_C3gerS4CRTyrfcL2bL-VhUNLEXVUlkFxrLlAyeZfUMVYSDo4WqV1c8-Bgp-rBwBzqW73Q7s1kOZHBtCQ8aBNfbfulPCljSG9vXBrcj9RqQRA8pD8TlH1rz8qE%3D&sa=X&ved=2ahUKEwiLlsjE8dH3AhUQkGoFHT2IBUQQxA16BAhdEAs",
                                "title": "Asics"
                            }
                        ]
                    },
                    "top_stories": {
                        "items": [
                            {
                                "pos": 1,
                                "url": "https://www.adidas.com/us/adilette-comfort-slides/GZ5898.html",
                                "title": "adidas Adilette Comfort Slides - Beige | women swim | adidas US",
                                "source": "",
                                "timeframe": "8 hours ago"
                            },
                            ...
                            },
                            {
                                "pos": 3,
                                "url": "https://www.adidas.com/us/women-clothing-sale",
                                "title": "Women's Clothing Sale Up to 50% Off | adidas US",
                                "source": "",
                                "timeframe": "Sep 30, 2021"
                            }
                        ],
                        "pos_overall": 3
                    },
                    "instant_answers": [
                        {
                            "type": "unknown",
                            "_parsed": false,
                            "pos_overall": 5
                        },
                    ],
                    "popular_products": {
                        "items": [
                            {
                                "pos": 1,
                                "title": "Adidas Yeezy Kids Foam Runner",
                                "image_data": "UklGRhwJAABXRUJQVlA...rAZNVIAAA"
                            },
                            ...
                            {
                                "pos": 10,
                                "title": "Adidas Men's Kaptir 2.0",
                                "image_data": "UklGRhQNAAB...+wTh1cLB/uQAAAAAAAAA="
                            }
                        ],
                        "pos_overall": 4
                    },
                    "related_searches": {
                        "pos_overall": 14,
                        "related_searches": [
                            "adidas shoes",
                            "adidas yeezy",
                            "adidas outlet",
                            "adidas pants",
                            "adidas sneakers",
                            "adidas superstar",
                            "adidas wikipedia"
                        ]
                    },
                    "search_information": {
                        "query": "adidas",
                        "showing_results_for": "adidas",
                        "total_results_count": 1440000000
                    },
                    "total_results_count": 1440000000,
                    "related_searches_categorized": [
                        {
                            "category": {
                                "name": "Adidas logo",
                                "type": "collapsed"
                            },
                            "pos_overall": 13
                        }
                    ]
                },
                "last_visible_page": 10,
                "parse_status_code": 12000
            },
            "created_at": "2022-05-09 07:24:16",
            "updated_at": "2022-05-09 07:24:20",
            "page": 1,
            "url": "https://www.google.com/search?q=adidas&uule=w+CAIQICINdW5pdGVkIHN0YXRlcw&gl=us&hl=en",
            "job_id": "6929330182268395521",
            "status_code": 200,
            "parser_type": "v2"
        }
    ]
}

The composition of elements may differ based on whether it was a desktop or mobile search.

To help you identify certain elements, refer to the data dictionaries for each type of Google search result, whether obtained from desktop or mobile searches.

Data dictionary

HTML example

JSON structure

The Google Web Search structured output includes fields like URL, page, results, and others. The table below presents a detailed list of each SERP feature we parse, along with its description and data type. The table also includes some metadata.

The number of items and fields for a specific result type may vary depending on the search query.

Key Name	Description	Type
url	The URL of the Google search page.	string
page	Page number relative to the Google SERP pagination.	integer
results	A dictionary containing the results of the search.	object
results.pla	A list of product listing ads with their respective details.	object
results.paid	A list of sponsored results with their respective details.	array
results.images	A list of image results with their respective details.	object
results.flights	A list of flights with their respective details.	object
results.organic	A list of unpaid listings with their respective details.	array
results.organic_videos	A list of organic videos with their respective details.	array
results.top_sights	A list of notable landmarks or attractions with their respective details.	array
results.jobs	A list of jobs listings with their respective details.	object
results.local_service_ads	A list of sponsored local service providers.	object
results.video_box	A single video item with its respective details.	object
results.recipes	A list of recipes with their respective details.	object
results.twitter	A list of Twitter (X) results with their respective details.	array
results.knowledge	A list of relevant information retrieved from the knowledge panel.	object
results.local_pack	A list containing local business listings relevant to the search.	object
results.item_carousel	A list of illustrative items for informational queries with their respective details.	object
results.videos	A list of videos with their respective details.	object
results.related_searches_categorized	A list of related searches that other people have done.	array
results.hotels	A list of hotels relevant to the location used in the search query.	object
results.apps	A list of applications with their respective details.	array
results.featured_snippet	A list of specific results retrieved from the organic part of SERPs.	array
results.top_stories	A list of articles with their respective details when a search query is identified as news-oriented.	object
results.popular_products	A list of unpaid and organic displays of Google Shopping product listings with their respective details.	object
results.related_searches	A list of related searches presented at the bottom of the search page.	object
results.related_questions	A list of related interrogative search queries with their respective details.	object
results.search_information	A list of details for the submitted search query.	object
total_results_count	The total number of results found for the search query.	string
last_visible_page	Value identifying the maximum page number visible in the search query results page. (-1 when loading of more results is initiated by scrolling).	integer
parse_status_code	The status code of the parsing job. You can see the parser status codes described here.	integer
created_at	The timestamp when the scraping job was created.	timestamp
updated_at	The timestamp when the scraping job was finished.	timestamp
job_id	The ID of the job associated with the scraping job.	string
status_code	The status code of the scraping job. You can see the scraper status codes described here.	integer
parser_type	The type of the parser used for breaking down the HTML content.	string

In the following sections, parsed JSON code snippets are shortened where more than one item for the result type is available.

Product Listing Ads (PLA)

The pla section of search results refers to Product Listing Ads, also known as Google Shopping Ads, prominently displayed at the top of the search page in a carousel format.

...
"pla": {
    "items": [
        {
            "pos": 1,
            "url": "https://www.amazon.com/Switch-Controllers-Wildcat-Touchscreen-Bluetooth/dp/B09N4S9TWV?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A1GYW88KAZG2FO",
            "price": "$675.49",
            "title": "Switch PURTCH Newest w/Yellow & Blue controllers Wildcat Bundle(2000 V-Bucks and Code for Wildcat Bundle Included), 6.2\" Touchscreen LCD Display, 802.11",
            "seller": "Amazon.com",
            "url_image": "https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcSdvbTlG8SxMmPAm6cjeiFXvrNCIF0ZIBUUqz4B4Uww2fY7sHhaEQxbDv_JP78tu-YO3kWFbTESJPcAx5h2zezUK3bpZJnVriMGOi7Tx7nJNA8&usqp=CAc",
            "image_data": "/9j/4AAQSkZJRgABAQAAAQABAAD/..."
        },
        ...
    ],
    "pos_overall": 1
},
...

Key (results.pla)	Description	Type	Layout
items	All PLAs available within the page.	array	Desktop and Mobile
items.pos	An indicator denoting the position of a given item among PLA results.	integer	Desktop and Mobile
items.url	The URL of the product.	string	Desktop and Mobile
items.price	The price of the product in the listing ad.	string	Desktop and Mobile
items.title	The title of the product in the listing ad.	string	Desktop and Mobile
items.seller	The seller of the product in the listing ad.	string	Desktop and Mobile
items.url_image	The URL of the product image.	string	Desktop
items.image_data	The base64-encoded thumbnail image of the product.	string	Desktop and Mobile
pos_overall	An indication of the position of the PLA SERP feature within the SERP.	integer	Desktop and Mobile

Paid

The paid section refers to advertisements powered by Google Ads, usually appearing above organic (non-paid) results.

...
"paid": [
    {
        "pos": 1,
        "url": "https://www.adidas.com/us/cyber_monday",
        "desc": "Last Chance For Cyber Deals. Extra 45% Off Sale & Full Price Products With Code CYBERSALE. Shop The adidas\u00ae Official Site Today. Join Our adiClub Loyalty Program. Members Only Rewards. adiClub Exclusives.",
        "title": "adidas Official Website | Extra 45% Off | Code CYBERSALE",
        "data_rw": "https://www.google.com/aclk?...",
        "sitelinks": {
            "expanded": [
                {
                    "url": "https://www.adidas.com/us/shop",
                    "desc": "Last Chance For Cyber Deals. Extra 45% Off With Code CYBERSALE.",
                    "title": "Cyber Monday Sale"
                },
                {
                    "url": "https://www.adidas.com/us/shoes",
                    "desc": "Find The Right Shoes Today. Sport & Lifestyle Shoes Available Online.",
                    "title": "adidas\u00ae Shoes"
                },
                {
                    "url": "https://www.adidas.com/us/ultraboost",
                    "desc": "Incredible Energy Return Shop The New Ultraboost\u2122 Light Today.",
                    "title": "adidas\u00ae Ultraboost\u2122 Light"
                },
                {
                    "url": "https://www.adidas.com/us/nmd",
                    "desc": "Shop The Latest NMD Shoe Releases By adidas Originals Online Today.",
                    "title": "adidas\u00ae NMD"
                }
            ]
        },
        "url_shown": "https://www.adidas.com \u203a official \u203a site",
        "pos_overall": 1
    }
]
...

Key (results.paid)	Description	Type	Layout
pos	An indicator denoting the position of a given item among paid results.	integer	Desktop and Mobile
url	The URL of the paid result.	string	Desktop and Mobile
desc	A short description of the paid result.	string	Desktop and Mobile
title	The title of the paid result.	string	Desktop and Mobile
data_rw	Redirect URL of the paid result.	string	Desktop and Mobile
sitelinks	An object containing information about internal links to a website that appears under the first search result on Google.	object	Desktop and Mobile
sitelinks.inline/expanded	A list of URLs with their respective details. The name of the key (`inline`/`expanded`) specifies the type of the sitelinks element.	array	Desktop and Mobile
sitelinks.inline.url	The URL of the linked site.	string	Desktop and Mobile
sitelinks.inline.title	The title of the linked site.	string	Desktop and Mobile
sitelinks.inline.description	A short description of the linked site.	string	Desktop
url_shown	The short-hand URL visible just below the description.	string	Desktop and Mobile
pos_overall	An indication of the position of the paid result within the SERP.	integer	Desktop and Mobile

Images

The images section refers to image results displayed in different sections on a SERP page, either as a dedicated section or at the top. It's important to note that the structure of scraped data from Google Search results may differ from that of scraped data from Google Image Search results.

...
"images": {
    "items": [
        {
            "alt": "Adidas | History, Products, & Facts | Britannica",
            "pos": 1,
            "url": "https://www.britannica.com/topic/Adidas-AG"
        },
        {
            "alt": "Superstar x Indigo Herz Shoes",
            "pos": 2,
            "url": "https://www.adidas.com/us/superstar-x-indigo-herz-shoes/IE1842.html"
        },
        {
            "alt": "adidas (@adidas) / X",
            "pos": 3,
            "url": "https://twitter.com/adidas"
        }
    ],
    "pos_overall": 4
},
...

Key (results.images)	Description	Type	Layout
items	A list of images with their respective details.	array	Desktop and Mobile
items.alt	The alt text of the image.	string	Desktop and Mobile
items.pos	A unique indicator denoting the image position in the list.	integer	Desktop and Mobile
items.url	The URL of the web page containing the image.	string	Desktop and Mobile
pos_overall	An indication of the position of the Images SERP feature within the SERP.	integer	Desktop and Mobile

Organic

The organic section refers to unpaid listings in organic Google search results, determined by relevance through Google's algorithm. These listings appear below paid ads on search pages.

...
"organic": [
    {
        "pos": 1,
        "url": "https://www.loveandlemons.com/brownies-recipe/",
        "desc": "The best brownie recipe! Made with cocoa powder and chocolate chips, these homemade brownies are fudgy, gooey, super chocolaty, and easy to make!",
        "title": "Best Homemade Brownies Recipe",
        "images": [
            "/9j/4AAQSkZJRgABAQAAAQABAAD/..."
        ],
        "sitelinks": {
            "inline": [
                {
                    "url": "https://www.loveandlemons.com/recipes/vegetarian-recipes/",
                    "title": "Vegetarian Recipes"
                },
                {
                    "url": "https://www.loveandlemons.com/baking-recipes/",
                    "title": "25 Super Fun Baking Recipes"
                },
                {
                    "url": "https://www.loveandlemons.com/oatmeal-cookies/",
                    "title": "Perfect Oatmeal Cookies"
                }
            ]
        },
        "url_shown": "https://www.loveandlemons.com\u203a Recipes",
        "pos_overall": 2
    },
...

Key (results.organic)	Description	Type	Layout
pos	An indicator denoting the position of a given item among organic results.	integer	Desktop and Mobile
url	The URL of the organic result.	string	Desktop and Mobile
desc	A short description of the organic result.	string	Desktop and Mobile
title	The title of the organic result.	string	Desktop and Mobile
images	The base64-encoded thumbnail images of the organic result.	string	Desktop and Mobile
sitelinks	Object contains `expanded` or `inline` element with more details on the sitelinks.	object	Desktop and Mobile
sitelinks.expanded/inline	A list of sitelinks of the organic result. The name of the key (inline/expanded) specifies the type of the sitelinks element.	array	Desktop and Mobile
sitelinks.expanded.url	The URL of the linked site.	string	Desktop and Mobile
sitelinks.expanded.title	The title of the linked site.	string	Desktop and Mobile
url_shown	The short-hand URL visible just below the description.	string	Desktop and Mobile
pos_overall	An indication of the position of the Organic result within the SERP.	integer	Desktop and Mobile

Organic Videos

The results.organic_videos contains an array of video listings that are displayed organically in the search results, meaning they are not paid advertisements. Each video listing includes relevant details such as the video title, URL, description.

...
 "organic_videos": [
    {
        "pos": 1,
        "url": "https://www.youtube.com/watch?v=XHTrLYShBRQ",
        "desc": "Your browser can't play this video. Learn more.",
        "title": "Introducing iPhone 15 | WOW | Apple - YouTube",
        "pos_overall": 6
    },
...

Key (results.organic_videos)	Description	Type	Layout
pos	An indicator denoting the position of a given item among Organic Videos results.	integer	Desktop
url	The URL of the video.	string	Desktop
desc	Short description of the video.	string	Desktop
title	The title of the video.	string	Desktop
pos_overall	An indication of the position of the Organic Video result within the SERP.	integer	Desktop

Top Sights

The results.top_sights contains a list of prominent landmarks or attractions typically associated with the search location or topic. Each item includes details such as the position in the list and title.

...
"top_sights": {
    "items": [
        {
            "pos": 1,
            "title": "Vilnius Cathedral"
        },
        {
            "pos": 2,
            "title": "Gediminas Castle Tower"
        },
        {
            "pos": 3,
            "title": "Gates of Dawn"
        }
    ],
    "pos_overall": 1
},
...

Key (results.top_sights)	Description	Type	Layout
items	A list of top attractions with their respective details.	array	Desktop
items.pos	The position of the Top Sights result within the Top Sights SERP feature.	integer	Desktop
items.title	The title of the tourist attraction site.	string	Desktop
pos_overall	An indication of the position of the Top Sights result within the SERP.	integer	Desktop

Jobs

The results.jobs contains job listings extracted from the search results. Each listing includes details such as the URL directing to the job posting, job title, source, employer, and location. The listings are sourced from various job boards, career websites, and other platforms indexed by Google.

...
"jobs": {
    "listings": [
        {
            "url": "https://www.google.com/search?q=divorce+lawyer+jobs&filter=1&safe=off&uule=w+CAIQICINdW5pdGVkIHN0YXRlcw&gl=us&hl=en&ibp=htl;jobs&sa=X&ved=2ahUKEwjI1ZPX2sGEAxVrcGwGHcEpAjAQkd0GegQIIRAB#fpstate=tldetail&htivrt=jobs&htiq=divorce+lawyer+jobs&htidocid=PezDD3LkXHvbWvM-AAAAAA%3D%3D",
            "title": "Attorney",
            "source": "via LinkedIn",
            "employer": "Men's & Fathers' Rights Divorce Lawyers, Schultz & Associates, LLC",
            "location": "United States"
        },
                            ...
    ],
    "pos_overall": 1
},
...

Key (results.jobs)	Description	Type	Layout
listings	An array of all jobs listings available within the page.	array	Desktop
listings.url	The URL to the full job listing.	string	Desktop
listings.title	The title of the job position.	string	Desktop
listings.source	The source which contains the original job posting.	string	Desktop
listings.employer	The organization hiring for the identified position.	string	Desktop
listings.location	The location for the position.	string	Desktop
pos_overall	An indication of the position of the Jobs SERP feature within the SERP.	integer	Desktop

Twitter (X)

The twitter feature frequently surfaces for brands, movies, musicians, and other celebrities, typically positioned directly under the search result for the brand's website. This feature offers a direct link to the brand's Twitter feed, showcasing a carousel of its most recent tweets.

...
"twitter": {
    "pos": 1,
    "url": "https://twitter.com/NintendoAmerica",
    "items": [
        {
            "pos": 1,
            "url": "https://twitter.com/NintendoAmerica/status/1729311652984623440?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet",
            "content": "You can now redeem your #MyNintendo Platinum Points to collect holiday themed custom icons, available until 12/25 at 5pm PT. #NintendoSwitchOnline #MissionsAndRewards\n\nLearn more: ninten.do/6017iHF1b",
            "timeframe": "12 hours ago"
        },
        ...
    ],
    "title": "Nintendo of America (@NintendoAmerica) \u00b7 X",
    "pos_overall": 4
},
...

Key (results.twitter)	Description	Type	Layout
pos	An indicator denoting the position of a given item among organic results.	integer	Desktop
url	The URL of the profile containing the Twitter (X) posts.	string	Desktop
items	A list of Twitter (X) posts with their respective details.	array	Desktop
items.pos	An indicator denoting the position of a given tweet within the Twitter (X) SERP feature.	string	Desktop
items.url	The URL of the Twitter (X) post.	string	Desktop
items.content	A short description denoting all of the text from the relevant Twitter (X) post.	string	Desktop
items.timeframe	Describes how long ago the tweet was created.	string	Desktop
title	The title of the Twitter (X) profile.	string	Desktop
pos_overall	An indication of the position of the Twitter result within the SERP.	integer	Desktop

Knowledge

The knowledge section within search results shows Google Knowledge Panel data on the right side when searching for people, places, organizations, or entities integrated into the Knowledge Graph.

...
"knowledge": {
    "title": "Adidas",
    "images": [
        "iVBORw0KGgoAAAANSUhEUgAAAHcAAABUCAMAAACP31ggAAAAY1BMVEX/..."
    ],
    "factoids": [
        {
            "links": [
                {
                    "href": "/search?safe=off&sca_esv=586315320...",
                    "title": "Founder"
                },
                {
                    "href": "/search?safe=off&sca_esv=586315320...",
                    "title": "Adolf Dassler"
                }
            ],
            "title": "Founder",
            "content": "Adolf Dassler"
        },
        ...
    ],
    "profiles": [
        {
            "url": "https://www.instagram.com/adidas",
            "title": "Instagram"
        },
        ...
    ],
    "subtitle": "Apparel company",
    "description": "DescriptionAdidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Wikipedia",
    "related_searches": [
        {
            "url": "/search?safe=off&sca_esv=586315320...",
            "title": "Nike",
            "section_title": "People also search for"
        },
        ...
    ]
},
...

Key (results.knowledge)	Description	Type	Layout
title	The title of the knowledge panel.	string	Desktop and Mobile
images	A list of images used right next to the title.	array	Desktop
factoids	A list of all the facts used in the knowledge panel.	array	Desktop and Mobile
factoids.links	A list of all the links related to a given factoid item.	array	Desktop and Mobile
factoids.links.href	A hyperlink to the Google Search results page for the given factoid.	string	Desktop and Mobile
factoids.links.title	The description of any linked pages related to the factoid.	string	Desktop and Mobile
factoids.title	The name of the factoid section.	string	Desktop and Mobile
factoids.content	The description of the factoid.	string	Desktop and Mobile
profiles	A list of social media profiles listed in the knowledge panel.	string	Desktop
profiles.url	A link to the social media profile.	string	Desktop
profiles.title	The title of the social media profile.	string	Desktop
subtitle	A short explanation about the entity described in the title.	string	Desktop and Mobile
description	A description denoting main information about the entity in the knowledge panel.	string	Desktop and Mobile
related_searches	A list of related searches with their respective details.	array	Desktop
related_searches.url	The URL of the related search page.	string	Desktop
related_searches.title	The title of the related search page.	string	Desktop
related_searches.section_title	The name of the related search section.	string	Desktop

Local Pack

The local_pack displays the top three local search results based on the user's location or specified search location, including a map and additional information.

...
"local_pack": {
                        "items": [
                            {
                                "cid": "1100080596967423812",
                                "pos": 1,	
                                "title": "Pizza Hut",
                                "rating": 3.8,
                                "address": "Independence, KS",
                                "subtitle": "Pizza",
                                "rating_count": 435
                            },
                            ...
                        ],
                        "pos_overall": 1
                    },
...

Key (results.local_pack)	Description	Type	Layout
items	A list of locations with their respective details.	array	Desktop and Mobile
items.cid	A unique identification number assigned to a specific business listing.	string	Desktop and Mobile
items.pos	The position of the local result within the local pack.	integer	Desktop and Mobile
items.title	The title of the local entity.	string	Desktop and Mobile
items.rating	The rating of the local entity.	integer	Desktop and Mobile
items.address	The address of the local entity.	string	Desktop and Mobile
items.rating_count	The number of ratings for the local entity.	integer	Desktop and Mobile
pos_overall	An indication of the position of the Local Pack result within the SERP.	integer	Desktop and Mobile

Top Stories

top_stories is a dedicated section surfacing in Google Search for news-oriented queries.

...
"top_stories": {
    "items": [
        {
            "pos": 1,
            "url": "https://www.independent.co.uk/arts-entertainment/films/news/elon-musk-leave-the-world-behind-b2462401.html",
            "title": "Netflix users mock 'triggered' Elon Musk over Leave the World Behind \ncomplaint11 hours ago",
            "source": "The Independent",
            "timeframe": "11 hours ago"
        },
        ...
    ],
    "pos_overall": 3
},
...

Key (results.top_stories)	Description	Type	Layout
items	A list of selected news articles with their respective details.	array	Desktop and Mobile
items.pos	The position of the article within the Top Stories SERP feature.	integer	Desktop and Mobile
items.url	The URL to the full article.	string	Desktop and Mobile
items.title	The title of the article.	string	Desktop and Mobile
items.section	The name of the Top Stories section.	string	Mobile
items.source	The name of the site where the article is published.	string	Desktop and Mobile
items.timeframe	Describes how long ago the article was published.	string	Desktop
pos_overall	Indicates the overall position of the Top Stories SERP feature within the SERP.	integer	Desktop and Mobile

Popular Products

The popular_products SERP feature displays a carousel of various products based on popularity and relevance to the user's query, unlike Product Listing Ads (PLAs), which are influenced by advertisers.

...
"popular_products": {
    "items": [
        {
            "pos": 1,
            "price": "$109.99",
            "title": "adidas Gazelle Herren",
            "image_data": "/9j/4AAQSkZJRgABAQAAAQABAAD/..."
        },
        {
            "pos": 2,
            "price": "$120.00",
            "title": "Herren adidas Gazelle Schuh",
            "image_data": "/9j/4AAQSkZJRgABAQAAAQABAAD/..."
        },
        ...
    ],
    "pos_overall": 4
},
...

Key (results.popular_products)	Description	Type	Layout
items	A list of popular products with their respective details.	array	Desktop and Mobile
items.pos	A unique indicator denoting the position of a given popular product within the Popular Products SERP feature.	integer	Desktop and Mobile
items.price	The price of a given popular product.	string	Desktop and Mobile
items.title	The title of a given popular product.	string	Desktop and Mobile
items.image_data	The base64-encoded thumbnail image of the product.	string	Desktop
pos_overall	Indicates the overall position of the Popular Products SERP feature within the SERP.	integer	Desktop and Mobile

Related Searches

The related_searches SERP feature displays alternative search queries related to the initial search keyword, typically located at the bottom of the SERP.

...
"related_searches": {
    "pos_overall": 12,
    "related_searches": [
        "tesla model 3",
        "tesla car price",
        "tesla model y",
        "tesla owner",
        "tesla - wikipedia",
        "tesla cybertruck",
        "tesla 2023",
        "tesla logo"
    ]
},
...

Key (results.related_searches)	Description	Type	Layout
pos_overall	Indicates the overall position of result type within the search page.	integer	Desktop and Mobile
related_searches	A list of related search strings.	array	Desktop and Mobile

Related Questions

The related_questions feature is positioned below the main search results, presenting a list of questions directly related to the user's original search query. By offering a curated set of related questions, users can explore different aspects of their topic, enhancing their overall search experience.

...
"related_questions": {
    "items": [
        {
            "pos": 1,
            "answer": "According to Guinness World Records as of 1995, the Bible is the best selling book of all time with an estimated 5 billion copies sold and distributed.",
            "source": {
                "url": "https://en.wikipedia.org/wiki/List_of_best-selling_books#:~:text=According%20to%20Guinness%20World%20Records,billion%20copies%20sold%20and%20distributed.",
                "title": "List of best-selling books - Wikipedia",
                "url_shown": "Wikipediahttps://en.wikipedia.org \u203a wiki \u203a List_of_best-selling_..."
            },
            "question": "Which book is No 1 in the world?"
        },
        ...
    ],
    "pos_overall": 2
},
...

Key (results.related_questions)	Description	Type	Layout
items	A list containing all of the related questions.	array	Desktop and Mobile
items.pos	A unique indicator denoting the position of any given related question within the Related Questions SERP feature.	integer	Desktop and Mobile
items.answer	The answer to the related question.	string	Desktop and Mobile
items.source	Contains values describing the source of the answer to the question.	object	Desktop and Mobile
items.source.url	The URL of the site which is used to obtain the answer.	string	Desktop
items.source.title	The title of the site which contains the answer.	string	Desktop
items.source.url_shown	The short-hand URL visible just below the answer.	string	Desktop and Mobile
items.question	The question from the related questions section.	string	Desktop and Mobile
pos_overall	Indicates the overall position of the Related Questions SERP feature within the SERP.	integer	Desktop and Mobile

Search Information

The search_information feature provides structured information on the search query.

...
"search_information": {
    "query": "most famous books",
    "showing_results_for": "most famous books",
    "total_results_count": 7990000000
},
...

Key (results.search_information)	Description	Type	Layout
query	The original search term.	string	Desktop and Mobile
showing_results_for	The search term the search results are shown for. `query` and `showing_results_for` may differ if Google auto-corrected the provided search term.	string	Desktop and Mobile
total_results_count	The total number of results found for the search term.	integer	Desktop and Mobile

Item Carousel

A carousel (item_carousel) of images or links related to a specific type of item is displayed at the very top of the SERP. The content and layout vary based on the user's search query, showcasing a selection of relevant items. This can range from products and news to images, creating a visually engaging and tailored experience for users.

...
"item_carousel": {
    "items": [
        {
            "pos": 1,
            "href": "/search?safe=off&sca_esv=589070032...",
            "title": "Burj Khalifa 828\u00a0m, 830\u00a0m to tip",
            "subtitle": "828m, 830m to tip"
        },
        {
            "pos": 2,
            "href": "/search?safe=off&sca_esv=589070032...",
            "title": "Warisan Merdeka Tower 679\u00a0m",
            "subtitle": "679m"
        },
...
     ],
    "title": "Buildings (by Height)",
    "pos_overall": 1
},
...

Key (results.item_carousel)	Description	Type	Layout
items	A list of items placed in a carousel with their respective details.	array	Desktop
items.pos	The position of the item within the carousel.	integer	Desktop
items.href	A hyperlink to the Google SERP of the item in the carousel.	string	Desktop
items.title	The name/title of the entity in the carousel.	string	Desktop
items.subtitle	Additional details about the entity in the title.	string	Desktop
title	The title of the carousel section. The title is related to the search query.	string	Desktop
pos_overall	An indication of the position of the Item Carousel result within the SERP.	integer	Desktop

Recipes

The recipes SERP feature on Google presents cooking instructions, ingredients, ratings, and sources for specific dishes at the top of search results.

...
"recipes": {
    "items": [
        {
            "pos": 1,
            "url": "https://handletheheat.com/chewy-brownies/",
            "desc": "Unsweetened cocoa powder, chocolate chips, baking soda, egg yolk, all purpose flour",
            "title": "Best Ever Chewy Brownies",
            "rating": 4.8,
            "source": "Handle the Heat",
            "duration": "45 mins"
        },
...
    ],
    "pos_overall": 1
},
...

Key (results.recipes)	Description	Type	Layout
items	A list of selected recipes with their respective details.	array	Desktop and Mobile
items.pos	The position of the recipe within the Recipes SERP feature.	integer	Desktop and Mobile
items.url	The URL to the full recipe.	string	Desktop and Mobile
items.desc	A short description of the recipe retrieved from the original article.	string	Desktop
items.title	The title of the recipe.	string	Desktop and Mobile
items.rating	The rating of the recipe.	integer	Desktop and Mobile
items.source	The name of the website where the recipe is located.	string	Desktop and Mobile
items.duration	The time that is needed to prepare the dish.	string	Desktop and Mobile
pos_overall	An indication of the position of the Recipes result within the SERP.	integer	Desktop and Mobile

Videos

The videos feature in Google's Search Engine Results Page displays a curated selection of video content related to a user's search query, including thumbnails, titles, and source information.

...
"videos": {
    "items": [
        {
            "pos": 1,
            "url": "https://www.youtube.com/watch?v=xFrGuyw1V8s",
            "title": "Abba - Dancing Queen (Official Music Video Remastered)",
            "author": "AbbaVEVO",
            "source": "YouTube"
        },
        {
            "pos": 2,
            "url": "https://www.youtube.com/watch?v=-crgQGdpZR0",
            "title": "ABBA - Take A Chance On Me (Official Music Video)",
            "author": "AbbaVEVO",
            "source": "YouTube"
        },
...
    ],
    "pos_overall": 4
},
...

Key (results.videos)	Description	Type	Layout
items	A list containing all of the video section results.	array	Desktop and Mobile
items.pos	The position of the video inside the list.	integer	Desktop and Mobile
items.url	A link to the video.	string	Desktop and Mobile
items.title	The title of the video.	string	Desktop and Mobile
items.author	The name of the profile where the video had been uploaded.	string	Desktop and Mobile
items.source	The name of the platform hosting the video.	string	Desktop and Mobile
pos_overall	An indication of the position of the Videos result within the SERP.	integer	Desktop and Mobile

Featured Snippet

The featured_snippet is a unique Google search result where a concise snippet describing a page is shown before a link to that page. These highlighted results are prominently displayed at the top of the organic search results, providing users with quick access to relevant information.

...
"featured_snippet": [
    {
        "url": "https://www.fs.usda.gov/visit/fall-colors/science-of-fall-colors",
        "desc": "As night length increases in the autumn, chlorophyll production slows down and then stops and eventually all the chlorophyll is destroyed. The carotenoids and anthocyanin that are present in the leaf are then unmasked and show their colors.",
        "title": "Science of Fall Colors | US Forest Service",
        "url_shown": "https://www.fs.usda.gov\u203a visit \u203a science-of-fall-colors",
        "pos_overall": 1
    }
],
...

Key (results.featured_snippet)	Description	Type	Layout
url	The URL of the website from which the snippet describing the page is retrieved.	string	Desktop and Mobile
desc	The snippet containing a description for a specific search result.	string	Desktop and Mobile
title	The name of the article from which the snippet describing a page is retrieved.	string	Desktop and Mobile
url_shown	The URL of the website containing the featured snippet that is visible in the SERP.	string	Desktop and Mobile
pos_overall	An indication of the position of the Featured Snippet result within the SERP.	integer	Desktop and Mobile

Related Searches Categorized

related_searches_categorized specifically showcases searches related to lists. Unlike general related searches, which encompass all user queries, this feature provides a focused set of list-related queries. Typically found at the bottom of the search results page, it serves as a targeted source of keywords related to the primary search term.

...
"related_searches_categorized": [
    {
        "items": [
            {
                "url": "/search?sca_esv=589812617...",
                "title": "Bayerische Motoren Werke AG"
            },
            {
                "url": "/search?safe=off&sca_esv=588766249...",
                "title": "Mercedes..."
            },
           ...
        ],
        "category": {
            "name": "Electric car companies",
            "type": "expanded"
        },
        "pos_overall": 10
    },
...

Key (results.related_searches_categorized)	Description	Type	Layout
items	A list containing all of the related searches items retrieved from a horizontal carousel within the SERP.	array	Desktop
items.url	The URL of the related search page.	string	Desktop
items.title	The name of the related search result rendered in the browser.	string	Desktop
category	An object containing more details regarding the category of the related search results.	object	Desktop
category.name	The name of the category.	string	Desktop
category.type	The type of the related search section.	string	Desktop
pos_overall	An indication of the position of the Related Searches Categorized result within the SERP.	integer	Desktop

Hotels

Google hotels is a feature that showcases hotel information directly within the search results. When users search for hotels or accommodation-related queries on Google, the search engine may present a dedicated hotel module at the top of the results page, offering a convenient and prominent overview of relevant options.

...
"hotels": {
    "date_to": "Mon, 11 Dec",
    "results": [
        {
            "price": "£54",
            "title": "Hilton Garden Inn Vilnius City Centre",
            "description": "Modern hotel with a restaurant/bar"
        },
        {
            "price": "£57",
            "title": "Radisson Blu Hotel Lietuva",
            "description": "Modern high-rise with a spa & dining"
        },
       ...
    ],
    "date_from": "Sun, 10 Dec",
    "pos_overall": 5
},
...

Key (results.hotels)	Description	Type	Layout
date_to	The date of the check-out.	string	Desktop
results	A list with all of the hotel's details.	array	Desktop
results.price	The price of the hotel.	string	Desktop
results.title	The name of the hotel.	string	Desktop
results.description	A short description of the hotel visible just below the name of the hotel.	string	Desktop
date_from	The date of the check-in.	string	Desktop
pos_overall	An indication of the position of the Hotels result within the SERP.	integer	Desktop

Flights

The flights feature presents a block containing organized flight options associated with a relevant search query, allowing users to compare options directly in the search results.

...
"flights": {
    "to": "London, United Kingdom (all airports)",
    "from": "New York, NY (all airports)",
    "date_to": "Mon, Jan 29",
    "results": [
        {
            "url": "https://www.google.com/travel/flights?safe=off&sca_esv=590053957&source=flun&uitype=cuAA&hl=en&gl=us&curr=USD&tfs=CAEQAhotEgoyMDI0LTAxLTIyMgJaMGoNCAISCS9tLzAyXzI4NnIMCAISCC9tLzA0anBsGi0SCjIwMjQtMDEtMjkyAlowagwIAhIIL20vMDRqcGxyDQgCEgkvbS8wMl8yODZ6aENqUklUVmxrYjA1V2RubE9kazFCUkRSM2RrRkNSeTB0TFMwdExTMHRMWGxzWm5FeU9FRkJRVUZCUjFZMFNrMXpTVXhTTTJ0QkVnTnVXakFhQ3dpOHlnSVFBaG9EVlZORU9EQnd2TW9D",
            "type": "Nonstop",
            "price": "$423",
            "airline": "Norse Atlantic UK",
            "duration": "6h 50m"
        },
       ...
    ],
    "date_from": "Mon, Jan 22",
    "pos_overall": 1
},
...

Key (results.flights)	Description	Type	Layout
to	The airport of arrival.	string	Desktop and Mobile
from	The airport of departure.	string	Desktop and Mobile
date_to	The day of the arrival.	string	Desktop and Mobile
results	A list of selected flights with their respective details.	array	Desktop and Mobile
results.url	A link to Google Flights page listing all flights from a single airline.	string	Desktop and Mobile
results.type	The type of the flight.	string	Desktop
results.price	The price of the flight.	string	Desktop and Mobile
results.airline	The name of the carrier.	string	Desktop and Mobile
results.duration	The duration of the flight.	string	Desktop and Mobile
date_from	The date of the departure.	string	Desktop and Mobile
pos_overall	An indication of the position of the Flights result within the SERP.	integer	Desktop and Mobile

Video Box

The video_box feature highlights a specific video result at the top of the search results page, chosen by Google as the most relevant for the query.

...
"video_box": {
    "url": "https://www.youtube.com/watch?v=dQw4w9WgXcQ",
    "title": "Rick Astley - Never Gonna Give You Up (Official Music Video)",
    "pos_overall": 1
},
...

Key (results.video_box)	Description	Type	Layout
url	The URL of the video.	string	Desktop and Mobile
title	The title of the video.	string	Desktop and Mobile
pos_overall	An indication of the position of the Video Box result within the SERP.	integer	Desktop and Mobile

Local Service Ads

The local_service_ads feature empowers service-oriented professionals, such as plumbers, electricians, locksmiths, and other local providers, to promote their services on the Google Search results page.

...
"local_service_ads": {
    "items": [
        {
            "pos": 1,
            "url": "/localservices/prolist?g2lbs=...=accident+lawyer",
            "title": "Crandall & Katt, Attorneys at Law",
            "rating": 4.4,
            "reviews_count": 254,
            "google_guaranteed": true
        },
       ...
    ],
    "pos_overall": 2
},
...

Key (results.local_service_ads)	Description	Type	Layout
items	A list of service providers with their respective details.	array	Desktop
items.pos	The position of the service ad within the Local Services Ads SERP feature.	integer	Desktop
items.url	A link to the service in the Local Services search page.	string	Desktop
items.title	The title of the service provider.	string	Desktop
items.rating	The rating of the service provider.	integer	Desktop
items.reviews_count	The number of reviews for the service provider.	integer	Desktop
items.google_guaranteed	Google badge which is provided to businesses that pass a Google screening and verification process. Available values are either "true" or "false".	boolean	Desktop
pos_overall	An indication of the position of the Local Service Ads result within the SERP.	integer	Desktop

Apps

The apps SERP feature displays relevant applications based on the user's query, providing key details such as price, rating, and more. This feature serves as a valuable platform for app developers and publishers to enhance the visibility and engagement of their mobile applications directly on the Google Search results page.

...
"apps": [
    {
        "id": "com.instagram.android",
        "url": "https://play.google.com/store/apps/details?id=com.instagram.android&hl=en_US&gl=US&referrer=utm_source%3Dgoogle%26utm_medium%3Dorganic%26utm_term%3Dinstagram&pcampaignid=APPU_1_WsivZdzUFMbZ1sQPrf-yoAU",
        "title": "Instagram",
        "rating": "4.4",
        "reviews_count": "151M"
    }
],
...

Key (results.apps)	Description	Type	Layout
id	The id of the application within the available app store.	string	Mobile
url	The URL of the application store containing full information about the application in the SERP.	string	Mobile
title	The title of the application.	string	Mobile
rating	The rating of the application.	integer	Mobile
reviews_count	The total number of reviews available for the Apps SERP result in the application store.	integer	Mobile
items.reviews_count	The number of reviews for the service provider.	string	Mobile